A One-on-One With Linx Dating Founder Amy Andersen — How She Became “Silicon Valley’s Cupid”

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The small Version: Whether they’re generating current release of an already-cool item or discovering another huge thing in tech, bbw single womens in Silicon Valley can lead hectic resides — which means that internet dating usually gets put-on the backburner. Since 2003, Linx Dating and its particular creator Amy Andersen were dealing with the needs of these busy, relationship-minded professionals with a curated, individualized, and intuition-based matchmaking system.


From Bing to Apple to Lyft to Github, Silicon Valley is acknowledged for their juggernaut tech companies and innovative start-ups, so much so that there surely is even a prominent television show called after it. Silicon Valley can also be known for the passionate, hardworking, creative, and devoted people who work at these lenders — all of which lends really to a successful job not always a fruitful dating existence.

“A lot of these people are thus concentrated using their jobs that one day they awake and imagine ‘Oh my gosh, I want to discover my match. How can I begin performing that?'” said local matchmaker Amy Andersen. Linx Dating is actually how they start performing that.

Founded by Amy in 2003, Linx, for brief, is actually a curated matchmaking service pertaining to anyone active, high-profile unmarried specialists in Silicon Valley additionally the surrounding Bay Area (in addition to all over the world) who possessn’t had the capacity to get the union they desire. These days, the company is recognized as “Silicon Valley’s Matchmaker” and Amy their “Cupid.”

Amy recently told all of us concerning “aha second” that started everything, this lady client-to-client vetting procedure, the algorithm-less, intuition-based matchmaking, together with individual relationships she builds using the people she assists.

Connecting the space Between solitary Men in Silicon Valley & solitary feamales in San Francisco

The motivation for Linx was available in 2000 while Amy was actually involved in personal customer services at a technology business in bay area but residing Silicon Valley. Whether it is at work, through friends, or just out, Amy usually met gents and ladies who were educated, effective, attractive, and well-rounded, even so they happened to be solitary and didn’t understand precisely why.

Knowing both locations perfectly, Amy pinpointed the situation: there have been more offered males in Silicon Valley than San Fran plus readily available feamales in San Fran than Silicon Valley. With regards to family members, pals, and careers being in their unique respective metropolises, putting some 50-minute auto day at satisfy someone special wasn’t the leader in their unique brains, Amy revealed.

“That was my personal ‘aha minute’ in which I imagined ‘What if we were to connect this gap and produce these options for those great women in San Francisco that fantastic men in Silicon Valley?'” she said.

Amy next invested the second 36 months carrying out just as much research as she could, making use of her business-oriented brain to have a far better idea of the market industry and interest in this type of matchmaking business. In 2003, when she had all her ducks consecutively, she give up her task at Merrill Lynch, established the company, and never seemed right back.

“Starting Linx was one of the recommended decisions of my life,” she said. “assisting these introductions and helping as a conduit between those two demographics seems be effective effectively during the last 12+ decades that I’ve been carrying this out.”

From Application to the marriage, Amy will there be Every Step

Amy requires a very practical strategy together clients from just starting to stop, observing everyone separately, making use of their own particular wants and requirements during the matchmaking, and supplying the woman qualified advice all along the way.

A One-on-One, complete Vetting Process Ensures High-Caliber Clientele

At Linx, all of it starts with the grade of the customers. While various other matchmaking firms might take anybody who is applicable, Linx has actually a substantial referral-based vetting program that makes their own clientele stay ahead of the rest. Every aspiring member must certanly be advised by an old or existing member, a pal or get in touch with of Amy’s, and/or similar.

Amy receives a lot of recommendations every single day and screens each prospect herself. And if they’re 22 or 72, Asian or Latino, attorneys or artists, Amy is seeking those people who are smart, healthy, relationship-minded, accomplished, ambitious, and leading interesting resides in general.

“Assuming that somebody is passionate about their particular job, that is what I’m in search of. Beyond that, i am looking those people who are well-rounded. Whether it is volunteering or cooking or whatever it is, i recently need to see that they have a colorful, interesting existence,” she stated. “if someone else says for me ‘All i actually do is actually work’, I’m probably not attending like to work with them. Not simply would they not need balance inside their life, but to me which is additionally indicative they lack time for a relationship.”

Following the original testing, Amy sets up an one-on-one meet-and-greet, which she stated is the most important part of becoming a customer. This is where Amy reaches understand individual, listen to their unique personal tale, to see whatever they’re looking for in somebody (and whatever they’re perhaps not trying to find).

Most of all, Amy is identifying if her business may be the right complement both parties. Whether somebody actually 100percent over their unique ex or are located in a difficult period regarding life, the woman instinct can tell if the timing is down.

“The meet-and-greet is a vital program for me but much more for the possibility to get a great study of what Linx is all about,” she said. “individuals derive the answers they are wanting through the meet-and-greet, that is certainly vital because anybody exactly who goes down that path to be a client, i wish to ensure they think prepared embrace this process.”

When the meet-and-greet goes really, they’re going to keep returning for a follow-up meeting with Amy before you choose the account that’s good for all of them and receiving started about matchmaking. And while it seems like an extended process, Amy stated it is necessary because she wants every user to-be satisfied with Linx and vice versa.

Matchmaking that mixes the customer’s desires & Amy’s Intuition

Besides testing every candidate, Amy is also the only real person at Linx who does the matchmaking, outsourcing the woman concierge solutions to experts like specialist clothes stylists, make-up artists, and psychologists.

“this is certainly a really little, boutique, market matchmaking organization versus lots of corporations with big employees and branches all around the world etc, so Linx is actually super tailored due to that,” she said.

The woman unique matchmaking system integrates the granular metrics of precisely what the person desires in a romantic date (their own preferred top, get older, earnings, etc. in addition to their deal-breakers) and Amy’s natural ability and intuition for understanding whenever two different people belong collectively.

“These days, with respect to once I come up with a match, about 75percent in case it is created by gut, that instinct that says ‘Oh my personal goodness, i do believe I might get on to anything here,'” Amy stated.

Considering those aspects, Amy will take control of, searching the woman database of eligible singles until she discovers an ideal match for every single client.

On line Pre-Introductions Get Singles worked up about Their Match

Once Amy has her ideal pairing, she will email both folks a “baby bio” of every other, going for a snapshot regarding the other peoples personality, passions, look, and getting them worked up about just how great they’d be together.

“i’d like my clients on the side of their own chairs, jaws towards floor, like ‘OMG this person appears remarkable,'” she said.

They will then reach ask Amy questions relating to their unique match and take the time they want to opt for on their own when they believe its appropriate. During this time period, Amy additionally makes certain the clients have no idea both, whether through work or personal sectors if not previous internet dating activities, therefore all of us have a clear slate.

“I’ve found there may be cross-pollination using my customers where they’ve somehow have actually met. I do want to prevent a scenario in which they have already came across or they will have glanced at every other peoples on the web users and there was actually grounds they made a decision to leave that chance,” she said.

The amount of time from Amy’s first e-mail to the set agreeing to meet up typically takes 72 hours, as well as that point Amy will be sending all of them a one-page, custom bio with much more juicy details, such as their particular basic brands. Amy stated she excludes last brands until the very first day to allow them to stay away from Googling each other, engaging in their particular heads, and destroying the miracle.

Along with Amy becoming old-school, she necessitates the man to call the lady (no texting or emailing!) within 5 times to setup a good day where the guy addresses the girl.

Heading Beyond a Matchmaker being a Liaison, Confidant, buddy & Adviser

When Amy can make a match, she doesn’t just deliver them down regarding the basic time with a “good-luck!” She offers pre-date mentoring that places the woman consumers at ease and instructs them tips decrease their unique hectic life down (no less than for starters evening) She stated this is especially important in Silicon Valley, where everybody is actually operating 24/7 and constantly have so many feelings running through their unique heads.

“I want you to just forget about every thing near you, all the interruptions in life,” Amy mentioned. “I wanted you to thoughtfully plan the date because these fits truly count. Plenty is operating to them emotionally and economically, and so I wish men and women to focus on those essential details and remember essential those very first impressions are.”

“Amy features surpassed every expectation and I would suggest Linx. I’ve as came across the guy exactly who i’d not need fulfilled if not. The audience is having situations slow and witnessing precisely what the future holds.” — A Linx Associate

Also because every user signals a two-year contract (which may be suspended anytime if they meet that special someone), Amy turns out to be just as used because they are in this journey and is also capable create a relationship beyond a professional one. She actually receives wedding invites and pictures of children who have been produced from past users.

“that is largely precisely why I do this — it is rather satisfying,” she mentioned. “Far beyond my personal work of being a matchmaker, I’m a liaison, confidant, pal, and agent.”

Final Thoughts

Thanks to Amy’s commitment, resourcefulness, and love for the woman consumers, Linx is actually looking after an under-served singles industry inside the internet dating market, and she is recently scratched the top on which she can provide the Silicon Valley place as well as the world. We’re certainly eager for what will come further.

“i have worked very difficult to build the reputation in this field, but personally i think like You will find a lot more unearthing to-do to obtain even more varied and fascinating customers whom I can assist,” she said.

For ladies who would like to join Linx Dating, click. For males thinking about enrolling, click here. You could follow Linx and Amy on Twitter: @linxdating.